Ensuring Truthful Advertising of Products Claiming To Be Made in America
Signed March 13, 2026·Donald Trump·91 FR 13201
Source
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Plain-language summary
Directs the Chairman of the Federal Trade Commission to prioritize enforcement against sellers or manufacturers whose "Made in America," "Made in the U.S.A.," or similar American-origin claims are false or deceptive, consulting other agencies with relevant expertise as needed. Instructs the FTC to consider proposed regulations treating an online marketplace's failure to verify country-of-origin claims as an unfair or deceptive practice under the Federal Trade Commission Act. Directs agencies overseeing country-of-origin labeling to consider rules promoting voluntary American-origin labeling, coordinating for consistency. Requires agencies managing government-wide acquisition contracts to periodically review and verify contractors' Buy American Act or country-of-origin claims, remove products from procurement if claims are false, and refer offending contractors or vendors to the Department of Justice for possible action under the False Claims Act. States it does not alter existing agency authority, create enforceable rights, or override budget constraints, and assigns publication costs to the FTC.
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Claimed authority
By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered
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The order, in full
Executive Order 14392 of March 13, 2026
Ensuring Truthful Advertising of Products
Claiming To Be Made in America
By the authority vested in me as President by the
Constitution and the laws of the United States of
America, it is hereby ordered:
Section 1. Policy. Americans have a right to clear,
accurate, substantiated, and accessible information
regarding whether products advertised as “Made in
America” are actually made in the United States.
Protecting American consumers against fraudulent
American-origin claims also benefits businesses that
invest in American manufacturing and products.
Yet in the age of the modern digital marketplace,
foreign manufacturers and sellers represent that their
products are made in the United States to target
patriotic consumers when, in fact, those products are
largely produced and manufactured in other countries.
Americans routinely rely on sellers' “Made in
America” or similar American-origin advertising when
purchasing products from digital marketplaces. But
American businesses building, growing, and
manufacturing all, or virtually all, aspects of their
products onshore are entitled to the undiluted branding
benefits that come with supporting the American
economy, and American citizens attempting to buy
American products should have certainty as to what
American-origin claims mean.
Sec. 2. Implementation. (a) The Chairman of the Federal
Trade Commission (FTC) shall, wherever appropriate,
prioritize enforcement actions in cases in which a
seller's or manufacturer's claim that a product is
“Made in America” or “Made in the U.S.A.”, or any
similar American-origin claims, constitutes a violation
of law. In determining whether such claims constitute a
violation of law, including an unfair or deceptive act
or practice, the FTC shall, as needed, consult with
other executive departments and agencies (agencies)
with subject-matter expertise with respect to the
relevant products.
(b) The FTC shall consider issuing proposed
regulations providing that the failure of an online
marketplace to establish procedures for verifying
country-of-origin claims may constitute an unfair or
deceptive act or practice under the Federal Trade
Commission Act (15 U.S.C. 41 et seq.).
(c) In consultation with the Chairman of the FTC,
all agencies with oversight of country-of-origin
labeling shall consider promulgating regulations that
promote voluntary country-of-origin labeling for
products made or manufactured in the United States.
Such agencies shall consult with one another, as
appropriate, to ensure that American businesses receive
consistent guidance on voluntary country-of-origin
labeling.
(d) All agencies overseeing Government-wide
acquisition contracts, any Multiple Award Schedule, or
any other Government-wide indefinite delivery,
indefinite-quantity contracts shall periodically review
and verify any “Buy American Act”, “Country of
Origin USA”, or similar American-origin claims for
products acquired through these contracts. For any
contractors or vendors found to misrepresent an
American-origin status of any product sold to the
Government, the relevant agency shall remove the
products from Government procurement availability and
refer the relevant contractors or vendors to the
Department of Justice, which may pursue actions under
the False Claims Act (31 U.S.C. 3729 et seq.).
Sec. 3. General Provisions. (a) Nothing in this order
shall be construed to impair or otherwise affect:
(i) the authority granted by law to an executive department or agency, or
the head thereof; or
(ii) the functions of the Director of the Office of Management and Budget
relating to budgetary, administrative, or legislative proposals.
(b) This order shall be implemented consistent with
applicable law and subject to the availability of
appropriations.
(c) This order is not intended to, and does not,
create any right or benefit, substantive or procedural,
enforceable at law or in equity by any party against
the United States, its departments, agencies, or
entities, its officers, employees, or agents, or any
other person.
(d) The costs for publication of this order shall
be borne by the Federal Trade Commission.
(Presidential Sig.)
THE WHITE HOUSE,
March 13, 2026.Reproduced from the Federal Register plain-text record, signed March 13, 2026. Typesetting artifacts are removed; no wording is changed.